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Briti

Campaign Identity

Background

A campaign to spread awareness of Breast Cancer leveraging various media formats for a leading diagnostics firm.

Idea behind it

Whole idea about the Theme and Name revolves around getting Breast Cancer diagnosed early, get the right
treatment after diagnosis and fight with it, like a warrior.

Brochure

Background

Patient Information Leaflets (PIL) were designed, printed & distributed across the country at all Obstetric/ Gynaecology & Oncology centres by our on ground team. The content was also written & vetted by our panel of expert doctors

Concept

Patient Information Leaflets were conceptualised in the shape of a shield as a symbol of protection, which clearly indicates if diagnosed in time/detected in time, one can defeat it.

Videos for Social Media

Social Media Posts

Brochure

Wallpaper