A campaign to spread awareness of Breast Cancer leveraging various media formats for a leading diagnostics firm.
Whole idea about the Theme and Name revolves around getting Breast Cancer diagnosed early, get the right
treatment after diagnosis and fight with it, like a warrior.
Patient Information Leaflets (PIL) were designed, printed & distributed across the country at all Obstetric/ Gynaecology & Oncology centres by our on ground team. The content was also written & vetted by our panel of expert doctors
Patient Information Leaflets were conceptualised in the shape of a shield as a symbol of protection, which clearly indicates if diagnosed in time/detected in time, one can defeat it.