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Genevolve

Campaign Identity

Background

Dr. Lal PathLabs wanted to launch a different division focusing on Genetic Testing under a different brand name. We suggested Genevolve, inspired by the evolution of Genes. This division deals with Doctors/ Hospitals and involved in high-level genomics and clinical data-driven diagnostics and drug discovery research company. We assisted them with complete branding solution, starting from Name of the brand, Logo Designing to all the other creatives.

Concept

The logo depicts the evolution of a gene, a light purple colour turning into a dark purple. Then we wanted to be sure that the brand is respected rather than having an identity crisis, hence we put the logo under the boundary walls of Dr. Lal PathLabs

Symbolises DNA

Evolution of Gene

Logo Mark

Under the umbrella of Dr Lal PathLabs

Branding

Videos

Brochure

We suggested to follow one theme for all the LBLs that would be designed under the branding of Genevolve. This way whosoever get their hands on the LBL, they would know it is from Genevolve (Dr Lal PathLabs). Following are the visuals/ templates designed for Genevolve.

Test Booklet

Visual Aid