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Rare & Care

Campaign Identity

Background

A campaign to spread awareness of rare diseases.

Idea Behind It

Theme revolves around care, the hands shown in the visual represent sufferer needs care from their Parents.

Child Hand

Parent’s Hand

Showing Parental Care

Concept

As the diseases are so rare and there is hardly any
treatment available which assures the normal life,
the sufferer needs care. More than care, it
requires a lot of emotional support to make the
sufferer live in the society yet stand out. Whole
idea about the Theme revolves around care, the
hands shown in the visual represent care

Patient Information Leaflet

Background

Patient Information Leaflets (PIL) were designed, printed and
distributed across the country at all Neurology and Paediatric
centres by our on ground team. The content was also written
and vetted by our panel of expert doctors

Concept

Patient Information Leaflets were conceptualised in the shape
of a family with parents and a kid. The opening and closing of
the PIL synchronised with the kid coming close and going away
from parents highlighting the need for early detection for a
better quality of life.

Leave Behind Literature

Background

Leave Behind Literature (LBL) were designed, printed and distributed to over 1,000 Neurology doctors across the country. The content was also written and vetted by our panel of expert doctors

Concept

The design was a beautiful combination of images and text to get the message across to doctors in a succinct and crisp fashion.

Photobooth Backdrop

Background

An attractive wrist band, kiosk was designed and fabricated.
Wrist Band was distributed to patients visiting Doctors across
100 Clinics and Hospitals. Our on ground activation team
engaged with Patients to create awareness of rare diseases.

Concept

The wristband was chosen to create a permanent
remembrance for kids and their families for the
importance of early detection of rare diseases

Videos

Social Media Posts