Overview
The process of strategic outreach and communications designed to attract healthcare consumers while guiding them through their healthcare journey and keeping them engaged with the health system is known as Healthcare Marketing.
In other words, Healthcare Marketing is a multidisciplinary practice that promotes the use of marketing research to educate, motivate, and inform consumers on health messages.
A successful Healthcare marketing campaign is an integral component of sustainable growth and offers a slew of benefits such as:
- Retaining patients for longer-term and improving loyalty in the healthcare community
- Generating revenue with a healthy margin by driving more qualified leads
- Helping to evaluate productivity and re-alignment of strategy with comprehensive data analytics
Why is Healthcare Marketing Strategy important?
A recent study shows that patients are already occupied with a lot of information about their life and work-related issues, requirements, and solutions, which includes their healthcare needs and have the same high expectations from healthcare providers as they do from non-healthcare companies.
Most people view online resources and word of mouth referrals as the best source of healthcare information. This makes it essential for Healthcare Providers to have the right Healthcare Marketing Strategy so that whenever prospective patients search for medical care on the internet, it’s you where their search should stop.
Marketing your healthcare practice provides an open line of communication to your patient audience by building trust and piquing interest. Healthcare marketing allows you to increase your patient connections and nurture those relationships to form long-term, loyal patients. Successful healthcare marketing leads to successful patient engagement, and successful patient engagement leads to a booming practice.
What are Successful HealthCare Marketing Tips?
Every Healthcare Company’s Marketing team should keep up with the latest industry tips and trends to ensure that they are drafting an engaging and effective Healthcare Marketing strategy that brings an uptick in their sales.
Some of the successful HealthCare Marketing tips that one can follow are:
Using Analytics to Secure Budget
Marketing budgets are often assigned by upper-level management, resulting in over or under-spending, which can diminish the marketing team’s impact on the Healthcare Marketing Strategy system. One should always analyze previously completed campaigns, which helps in determining how much budget is needed to reach key demographics.
Aligning Marketing with organizational objectives
Marketing teams must have a seat at the table, determining the health system’s overall business strategy. This opens up two-way communication between marketing teams and upper management, which enables the marketing team to understand the organization’s goal.
Market Competition Analysis
Conducting competitive analysis and gaining a better understanding of competing Healthcare Companies strategies, helps in preparing a roadmap for the achievement of successful healthcare marketing campaigns.
Best channel evaluation
With a single marketing budget to distribute, marketers have an endless list of channels to advertise on. But with the latest trends data, marketers can discover the most effective and revenue-generating channels for different geographic areas and service lines.
Building brand awareness
Consumers don’t buy products or services they don’t know or trust. Similarly, consumers won’t choose a hospital or HealthCare Provider that they are unfamiliar with. Building brand awareness in association with a healthcare marketing consultant helps in the reduction of pre-acquisition costs. Hence, the marketing team should make sure to allocate an appropriate budget to brand building.
Implement a Video Marketing Strategy
Visual content has more impact than text and using video also helps to improve website’s search engine rankings, as video content is 50 times more likely to rank on search engines than text. Here are some video marketing ideas that can be implemented:
- Shoot patient testimonials
- Show education videos in the waiting area
- Embed procedure and treatment overview videos on the website
- Give consultation via visual content such as 3D anatomy, 3D procedure, and surgery videos which helps in high-quality communication with Patients and their relatives.
Encourage Patients to Leave Feedback
When it comes to marketing for doctors, reviews are critical. Positive reviews will make patients trust the practice.
Social Media Marketing
Sharing great content on social media helps to keep the audience engaged and can be a great way to reach a broad number of potential customers. However, take time and evaluate the best platform for marketing campaigns.
A Professionally-Designed Website
A well designed professional website should have the following features:
- Fast loading
- Responsive, mobile-friendly
- Optimized for SEO
- Secure
- Easy to navigate
- Have online scheduling and billing
- Have an online patient portal
- Have education videos embedded on the website
How can ERemedium help you in Healthcare Marketing?
ERemedium is India’s largest health literacy platform with presence in over 3,000 centres and impacting 10 million patients monthly.
ERemedium works closely with over 10,000 Doctors to better engage and communicate with patients. Here are the ways through which we can help you to run a successful marketing campaign.
MEDIO: Medio uses OPD Waiting Area TV to increase patient satisfaction, ease waiting time, and promote health literacy at the moment of greatest impact. The Healthcare Marketing team also uses it to promote services, facilities, and latest updates to ensure patients feel a connection to your practice. Medio empowers patients with healthy lifestyle videos, like nutrition and exercise, condition-specific videos, and much more while they are waiting to meet the Doctor. Content is approved by top medical associations and personalised to Doctor’s Speciality and Care Setting.
For more information: https://eremedium.in/medio/
MEDCOMM: Touch Screen Signage embedded with 3D Gesture Driven Content personalised to Speciality and Care setting. Doctors can now communicate over 1,000 Conditions, Procedures, and Treatment Options with Patients in an unprecedented way. Medcomm enables Quality Consultation in less time by use of copyrighted content library consisting of 3D Anatomy, Gesture driven Videos. Centralised Knowledge base of Latest Research, Clinical Tools, Medical Information at fingertips.
For more information: https://eremedium.in/medcomm/
CONTENT STUDIO: Our content studio team is one of the best healthcare marketing consultants and creative ad agency in India. Our healthcare marketing experts collaborate with Doctors, Hospitals, and Healthcare Brands with expertise in Communication strategy, Program Design, Program Execution, KOL engagement. We tell stories leveraging media formats ranging from video production, animations & infographics that connect healthcare brands, doctors, patients, and caregivers
Our healthcare marketing samples are available at https://eremedium.in/studio
