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Empower and engage with patient education videos

Empower and engage with patient education videos


In today’s digital age, patients are increasingly turning to online resources for health information and education. Among these resources, patient education videos have emerged as a powerful tool for empowering individuals with knowledge about their health conditions and treatment options. Drawing on international facts and research, this blog post explores the impact of patient education videos in empowering and engaging patients worldwide.

Empower and engage with patient education videos

The Power of Visual Learning:
Research consistently demonstrates the effectiveness of visual learning in health education. According to a study published in the Journal of Visual Communication in Medicine, visual aids, such as videos, enhance comprehension, retention, and engagement among patients. Visual information is processed more quickly and efficiently by the brain, making patient education videos an ideal medium for conveying complex medical concepts in a clear and accessible manner.

International Adoption of Patient Education Videos:
Across the globe, healthcare providers and organizations are recognizing the value of patient education videos in improving health outcomes and patient satisfaction. In the United Kingdom, the National Health Service (NHS) has developed a vast library of patient education videos covering a wide range of health topics, from chronic conditions to surgical procedures. These videos are accessible online and are integrated into clinical practice to support patient education and shared decision-making.

Similarly, in the United States, healthcare institutions, including hospitals and medical practices, are increasingly incorporating patient education videos into their care delivery models. Studies have shown that patients who view educational videos prior to medical procedures report higher levels of satisfaction, reduced anxiety, and better understanding of their treatment options.

Empowering Patients Through Knowledge:
One of the primary benefits of patient education videos is their ability to empower patients with knowledge about their health conditions and treatment plans. By providing clear explanations, visual demonstrations, and real-life examples, these videos help patients make informed decisions about their care, actively participate in their treatment, and take ownership of their health outcomes.

Engagement and Accessibility:
Patient education videos are also highly engaging and accessible to a wide range of audiences, including those with limited health literacy or language proficiency. By presenting information in a visual and auditory format, videos cater to different learning styles and preferences, ensuring that all patients can access and understand essential health information.

How can ERemedium help?

ERemedium is India’s largest health literacy platform and leading Healthcare Digital platform with a presence in over 5,000 Hospitals and clinics, impacting 20 million patients monthly.

ERemedium works closely with over 10,000+ Doctors to better engage and communicate with patients by 3D videos

MEDXPLAIN: Medxplain is a cloud-based content subscription platform for doctors which acts as a bridge between a doctor and a patient. Medxplain increases patient satisfaction and promotes health literacy at the moment of most significant impact. Doctors can now communicate over 1,000 conditions, procedures, and treatment options with patients in an unprecedented way. The content platform can be opened easily on a mobile, tablet, laptop, or desktop.

The platform comes with full-blown customization and personalization options with exciting features such as real-time sharing, personal content upload, bookmarks, etc.

For more information:

MEDCOMM: 22” Touch screen signage embedded with 3D videos personalized to specialty and care settings. Doctors can now communicate over 1,000 conditions, procedures, and treatment options with patients in an unprecedented way. Medcomm enables quality consultation in less time by use of a copyrighted content library consisting of 3D anatomy, and gesture-driven patient information animations. A centralized knowledge base of the latest research, clinical tools, and medical information at your fingertips. Medcomm is also capable of running promotions which ultimately helps in the digital marketing of pharmaceutical companies.

For more information:

MEDIO: Medio uses OPD Waiting Area TV to increase patient satisfaction, ease waiting time, and promote health literacy at the moment of greatest impact. Doctors use it to promote services, facilities, latest updates and high quality 3D videos to ensure patients feel a connection to your practice. Medio runs 3D patient education Speciality videos and empowers patients with condition-specific videos, and much more while they are waiting to meet the Doctor. Content is approved by top medical associations and personalized to Doctor’s Speciality and Care Setting.

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