Healthcare Advertising

Overview

The process of strategic outreach and communications designed to attract healthcare consumers while guiding them through their healthcare journey and keeping them engaged with the health system is known as Healthcare Advertising.

In other words, Healthcare Advertising is a multidisciplinary practice that promotes the use of marketing research to educate, motivate, and inform consumers on health messages.

A successful Healthcare advertising campaign is an integral component of sustainable growth and offers a slew of benefits such as:

• Retaining patients for longer-term and improving loyalty in the healthcare community
• Generating revenue with a healthy margin by driving more qualified leads
• Helping to evaluate productivity and re-alignment of strategy with comprehensive data analytics
• Reaching out to Patients at the moment of most impact to increase sales and awareness of healthcare products such as Skin Care, Personal Care, Baby Care.

What are the benefits of HealthCare Advertising?

Healthcare advertising is a process of strategic outreach and communications designed to attract healthcare consumers, guide them through their healthcare journey, and keep them engaged with the health system. Sophisticated healthcare advertising strategies integrate omnichannel, highly-segmented, and targeted online and offline tactics to drive engagement and accelerate enterprise growth. Health systems measure the success of their advertising efforts through specific metrics that are aligned with key performance indicators (KPIs), and/or marketing return on investment (ROI).

Why is Healthcare Advertising Important?

A recent study shows that people are already occupied with a lot of information about their life and work-related issues, requirements, and solutions, which includes their healthcare needs and have the same high expectations from healthcare providers as they do from non-healthcare companies.

Healthcare advertising allows you to increase your patient connections and nurture those relationships to form long-term, loyal customers. Successful healthcare advertising leads to successful patient engagement, and successful patient engagement leads to booming sales.

Companies use various offline and online advertising options inside Clinics and Hospitals to increase their bottom line and topline sales.

How can ERemedium help you in Healthcare Advertising?

ERemedium is India’s largest health literacy platform with a presence in over 3,000 centres and impacting 10 million patients monthly.

ERemedium is the premier provider of a wide range of healthcare advertising services.

ERemedium works closely with over 10,000 Doctors to better engage and communicate with patients and help Pharma, Diagnostics, D2C, Health and Wellness Companies in their advertising by showcasing their products and services through our various In-Hospital media presence. Here are the ways through which we can help you to run a successful Advertising campaign.

MEDIO: Medio uses OPD Waiting Area TV to increase patient satisfaction, ease waiting time, and promote health literacy at the moment of greatest impact. The Healthcare Advertising team also uses it to promote services and products at the moment of greatest impact.

For more information: https://eremedium.in/medio/

CONTENT STUDIO: Our content studio team is one of the best healthcare advertising agency and creative ad agency in India. Our healthcare advertising experts collaborate with Doctors, Hospitals, and Healthcare Brands with expertise in Communication strategy, Program Design, Program Execution, KOL engagement. We tell stories leveraging media formats ranging from video production, animations & infographics that connect healthcare brands, doctors, patients, and caregivers

Our healthcare advertising samples are available at https://eremedium.in/studio

SAMPLING and FILE ADVERTISING: Our team provides you a unique opportunity to perform sampling to visiting patients of various specialities such as OBS/GYN, Pediatrician, Orthopedic etc. The sampling option gives the brand subtle doctor approval and ability to reach an absolute target audience.

Similarly file folder advertising is a very premium space used by brands to ensure guaranteed brand visibility and patients carry the brand in each follow up i.e. technically they are carrying the brand wherever they go.