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Healthcare Marketing

Healthcare Marketing Agency

ERemedium, India’s leading Healthcare Marketing Agency works closely with Pharmaceutical, Medical Devices and Diagnostics firms to perform Healthcare Marketing.

The process of strategic outreach and communications designed to attract healthcare consumers while guiding them through their healthcare journey and keeping them engaged with the health system is known as Healthcare Marketing.

In other words, Healthcare Marketing is a multidisciplinary practice that promotes the use of marketing research to educate, motivate, and inform consumers on health messages.

A successful Healthcare marketing campaign is an integral component of sustainable growth and offers a slew of benefits such as:

  • Retaining patients for longer-term and improving loyalty in the healthcare community
  • Generating revenue with a healthy margin by driving more qualified leads
  • Helping to evaluate productivity and re-alignment of strategy with comprehensive data analytics

Healthcare Marketing Agency in India

What are the benefits of HealthCare Marketing?

Healthcare marketing is a process of strategic outreach and communications designed to attract healthcare consumers, guide them through their healthcare journey, and keep them engaged with the health system. Sophisticated healthcare marketing strategies integrate omnichannel, highly-segmented, and targeted online and offline tactics to drive engagement and accelerate enterprise growth. Health systems measure the success of their marketing efforts through specific metrics that are aligned with key performance indicators (KPIs), and/or marketing return on investment (ROI). Various benefits of healthcare marketing include:

  • Find prospective patients with business objectives in mind, i.e. a healthy payer mix or high-value service line growth
  • Increase strategic advantage to attract patients in a hypercompetitive landscape
  • Keep patients engaged with relevant, personalized, and timely outreach throughout their journeys
  • Retain patients long-term and improve loyalty in your healthcare community
  • Drive more qualified leads, generate revenue with healthy margins
  • Connect with patients across multiple channels
  • Evaluate productivity and re-align strategy with comprehensive data analytics

Why is Healthcare Marketing Important?

A recent study shows that patients are already occupied with a lot of information about their life and work-related issues, requirements, and solutions, which includes their healthcare needs and have the same high expectations from healthcare providers as they do from non-healthcare companies.

Most people view online resources and word of mouth referrals as the best source of healthcare information. This makes it essential for Healthcare Providers to have the right Healthcare Marketing Strategy so that whenever prospective patients search for medical care on the internet, it’s you where their search should stop.

Marketing your healthcare practice provides an open line of communication to your patient audience by building trust and piquing interest. Healthcare marketing allows you to increase your patient connections and nurture those relationships to form long-term, loyal patients. Successful healthcare marketing leads to successful patient engagement, and successful patient engagement leads to a booming practice.

Why should ERemedium be your preferred Healthcare Marketing Agency?

ERemedium is India’s largest health literacy platform with a presence in over 3,000 centres and impacting 10 million patients monthly. 

ERemedium is the premier provider of a wide range of healthcare marketing services. We help medical firms and practitioners including hospitals, diagnostic centers, pharmaceutical companies, doctors, nursing homes, physicians, dentists and other healthcare organizations in finding and engaging new clients or patients for their business.

ERemedium works closely with over 10,000 Doctors to better engage and communicate with patients and help Pharmaceutical Companies in their advertising by showcasing their products and services through our various In-Hospital media presence and providing Pharmaceutical Advertising Services. Here are the ways through which we can help you to run a successful Advertising campaign.

MEDIO: Medio uses OPD Waiting Area TV to increase patient satisfaction, ease waiting time, and promote health literacy at the moment of greatest impact. The Healthcare Marketing team also uses it to promote services, facilities, and latest updates to ensure patients feel a connection to your practice. Medio empowers patients with healthy lifestyle videos, like nutrition and exercise, condition-specific videos, and much more while they are waiting to meet the Doctor. Content is approved by top medical associations and personalised to Doctor’s Speciality and Care Setting. 

For more information: https://eremedium.in/medio/

MEDCOMM: Touch Screen Signage embedded with 3D Gesture Driven Content personalised to Speciality and Care setting. Doctors can now communicate over 1,000 Conditions, Procedures, and Treatment Options with Patients in an unprecedented way. Medcomm enables Quality Consultation in less time by use of copyrighted content library consisting of 3D Anatomy, Gesture driven Videos. A centralised Knowledge base of the Latest Research, Clinical Tools, Medical Information at fingertips. 

For more information: https://eremedium.in/medcomm/

CONTENT STUDIO: Our content studio team is one of the best healthcare marketing agency and creative ad agency in India. Our healthcare marketing experts collaborate with Doctors, Hospitals, and Healthcare Brands with expertise in Communication strategy, Program Design, Program Execution, KOL engagement. We tell stories leveraging media formats ranging from video production, animations & infographics that connect healthcare brands, doctors, patients, and caregivers

Our healthcare marketing samples are available at https://eremedium.in/studio

HEALTHCARE CONTENT WRITING:  Well-researched, quality and original content enable medical companies as well as healthcare setups to inform, educate and attract patients and clients from every nook and corner. People, especially those searching for specific healthcare treatment, products and services perform online searches to find the best hospitals, clinics, healthcare suppliers, medical companies and healthcare practitioners to receive adequate medical assistance. At ERemedium, we know exactly what quality medical content stands for! We have catered to numerous healthcare organizations, physicians, dentists and other medical practitioners by delivering content that allows them to reach out to their target audience, while helping them in establishing higher online ranking and reputation.

Our healthcare content writing samples are available at: https://eremedium.in/content-writing/

HEALTHCARE DIGITAL MARKETING:

  • Social Media Marketing: Social Media has changed the way we communicate and interact with each other. Leading social media websites such as Google, Facebook, Instagram, Twitter, Pinterest and more use sophisticated technologies to enable users to communicate with each other in real-time. As a result, users can now share data, text, audio, video as well as comments with one another, as and when they desire.
  • SEO Services: A recurring problem that hospitals face with their websites is that it fails to show up in their local search and generate traffic. This has got a lot to do with faulty SEO, Modified Digital offers best-in-class Search Engine Optimization and Management services for hospitals, nursing homes, pharmacies, and doctors. We help healthcare service providers consistently rank on Google and show up in the local search results to help boost traffic and ultimately increase the bottom line.
  • Paid Marketing: We help hospitals, clinics, nursing homes, doctors, and pharmacies take their services to a wider audience by running targeted promotions and campaigns. From PPC services like Adwords, Facebook ads to running ads on other platforms, apps, and websites, Modified Digital offers full-fledged promotional marketing services to our clients in the healthcare industry. Our paid campaigns include search engines, email marketing services, social media promotions, app promotions, and more.