What is a Healthcare Media Agency?

A healthcare media agency is a type of advertising agency that specializes in creating and placing advertising for healthcare-related products and services. A healthcare media agency is a specialized marketing firm that focuses on creating and executing marketing campaigns for healthcare providers and healthcare brands. While there are many traditional marketing agencies that also work with healthcare clients, a healthcare media agency has a deep understanding of the unique challenges and opportunities that come with marketing in the healthcare industry.

If you’re a healthcare brand looking for help with your marketing, you may be wondering if a healthcare media agency is right for you. In this article, we’ll discuss what a healthcare media agency is, what they can do for you, and how to find one that’s a good fit for your needs.

How can a Healthcare Media Agency help you achieve your marketing goals?

Healthcare media agencies have the experience and knowledge necessary to help you develop and implement an effective marketing strategy. They can provide you with counsel on how to best reach your target audience, what message will resonate with them, and what mix of marketing tactics will work best to achieve your goals. Additionally, healthcare media agencies can provide creative, production, and media placement services to support your marketing initiatives.

What are the benefits of working with a Healthcare Media Agency?

There are many benefits of working with a healthcare media agency, including:

1. Access to a wide range of healthcare media channels such as OPD TV, Sampling, File Folder Advertisement, Doctor testimonials.

2. In-depth knowledge and understanding of the healthcare industry.

3. A team of experienced healthcare marketing and publicity professionals.

4. A proven track record in delivering successful healthcare media campaigns.

5. Flexibility and tailor-made solutions to meet your specific needs.

How can Eremedium help you as a Healthcare Media Agency?

Eremedium is India’s largest Patient Education Company at Point of Care covering more than 3,000 health care centers and with over 10,000 doctors on-board which helps in educating millions of patients with various patient engagement strategies inside Hospitals, Clinics, and Nursing Home.

Our top patient engagement and branding solutions are:

• MEDIO
• MEDCOMM
• MedXplain
• Offline Options

1. MEDIO

            It uses OPD Waiting Area TV to increase patient health satisfaction, ease waiting time, and promote health literacy at the moment of greatest impact.

Some of the patient engagement strategies that MEDIO follows:

• Health Education – Empower patients with healthy lifestyle videos, like nutrition and exercise, condition-specific videos, and much more while they are waiting. Content is personalized to the doctor’s speciality and care setting.
• Authenticated Content – Copyrighted patient education library of over 1,000 videos in multiple languages, curated by doctors and approved by top medical associations.

Many Brands use MEDIO as a targeted mechanism to reach an audience waiting to meet their Doctors in various specialties such as OB/GYN, Paediatrician etc.

2. MEDCOMM

            A 22” interactive digital signage embedded with 3D, Gesture Driven content personalised to speciality and care setting, enabling doctors to give quality consultation in less time.

Some of the notable features are:

• Patient Education – Doctors can now communicate over 1,000 conditions, procedures, and treatment options with patients in an unprecedented way.
• Content Library – Quality consultation in less time by use of copyrighted content library consisting of 3D Anatomy, Gesture Driven videos. The centralised knowledge base of the latest research, clinical tools, medical information at fingertips.
• Real-time Sharing – Doctors can share the treatment options, post operative care with Patients and their Caregivers in real time.

3. MedXplain

SaaS based online patient education portal which can be used by doctors to educate patients across 12+ therapy areas leveraging top quality 3D animations and videos.

The doctors can use this portal on mobile devices, tablets, desktop, laptop etc.

4. Offline Options

Eremedium provides various offline engagement options such as

1. Sampling via Receptionists to Patients
2. File Folder Advertisement on a most premium space providing doctor’s approval on the brand
3. Doctor Testimonials for social media channels
4. Poster Stands, Leaflet distribution etc.