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Importance of Waiting Area TV in Hospitals, Clinics

Waiting Area TV in Hospitals & Clinics

Waiting area TV has been a new trend in the healthcare industry.  These LED displays installed in waiting areas of outpatient departments (OPDs) in Hospital, Clinics and Nursing Homes serve the purpose of engaging the patients, demonstrating the products and procedures, increasing the medical awareness among the patients as well as serve as a branding platform. These new trends include the installation of devices like Medio and MedComm by ERemedium. This gives rise to a question that why is there a need for an extra expense added to the ongoing promotional processes.

The reason for the same lies in the medically proven fact that visual information stays much more than the information given through written or audio mode. Visual information is said to be more empowering and effective for humans. Hence, it has been proved that installing TV screens in waiting areas of hospitals, clinics, nursing homes, multispeciality clinics, single speciality clinics and dental clinics can lead to better output in product demonstration, educational videos for patients and patient testimonials. In the era of modernization, visual interaction is the most effective way of communicating ideas and leaving an imprint for a longer-term.

What are the uses of Medical Waiting Room TV?

Medical waiting room TV is being used in dental waiting rooms, hospital waiting rooms, nursing home waiting area and clinic waiting areas. As suggested by 71% of marketers,  video content marketing in medical waiting room TV can play a vital role in engaging the patients and retaining them while they wait for their appointment to Doctor.

Here are a few examples that will help in patient engagement while increasing patient awareness via waiting room TV:

  1. Product Demonstrations – medical waiting room TV allows your patients to see your products and services at their own convenience, without relying on your staff members to walk them through the process, turning them into potential customers. Including videos on your Clinic TV will increase visitors’ attention, which may increase the likelihood of a better understanding of diseases. Patient education videos on waiting area tv will highlight your products’ features and benefits while effectively engaging patients. These educational videos on waiting area tv can keep patients updated about the latest changes to the service offerings.
  2. Patient Testimonials – This is one of the quickest and easiest forms of video. It is also one of the most powerful tools because there is no better salesperson for your practice than a satisfied patient. Most potential patients do not trust testimonials written on a third-party website because there is no way of ensuring if the comments are genuine. However, a video is quite convincing. Video testimonials on medical waiting room tv will not only tell a success story but will also empower happy patients to share their stories in their own words. Patient testimonial videos on waiting area tv can play an integral role in attaining present and future new patients.
  3. Educational Videos – Explainer or educational videos playing on clinic tv are an excellent way of introducing one’s practice to potential patients and explaining their services. These videos are simple and easy to understand, pointing out how you should address your patients’ health issues. Explainer videos can increase your conversion by almost 20%, so consider adding one to your medical waiting room tv. By the end of your explainer video, your viewers should be ready to take the desired action based on the information they have learned in the video. While product videos will ultimately get replaced by updated videos, educational videos will provide value for a long time.
  4. Branding: TV installed in the waiting area of Hospital, Clinic, Nursing Home can also serve as a branding platform. The centre can run Doctor Profiles, Services and Facilities, Recent Recognition, Achievements to connect with waiting patients and create a positive reputation. It also helps in up-selling services and creating positive feedback loop.

How can ERemedium help?

ERemedium is India’s largest health literacy platform and leading provider of Waiting Area TV in India with a presence in over 3,000 centres and impacting 10 million patients monthly.

ERemedium works closely with over 10,000 Doctors to better engage and communicate with patients by creating 2D Videos and 3D Videos. Here are the ways through which we can help you to run a successful patient education and branding platform for medical waiting room tv by airing 2D and 3D Videos targeted towards Patients as well as Doctors.

MEDIO: Medio uses medical Waiting Area TV to increase patient satisfaction, ease waiting time, and promote health literacy at the moment of greatest impact. The Healthcare digital Marketing team also uses it to promote services, facilities, and latest updates to ensure patients feel a connection to your practice. Medio runs 2D and 3D patient education videos and empowers patients with healthy lifestyle videos, like nutrition and exercise, condition-specific videos, and much more while they are waiting to meet the Doctor. Content is approved by top medical associations and personalised to Doctor’s Speciality and Care Setting. There are facilities connecting with the real-time social media page of Hospital/Clinic/Nursing Home. The marketing team can also flash a dynamic message to create an immediate impact and connect with waiting patients.

For more information:

MEDCOMM: Touch Screen Signage embedded with 3D Gesture Driven Content personalised to Speciality and Care setting. Doctors can now communicate over 1,000 Conditions, Procedures, and Treatment Options with Patients in an unprecedented way. Medcomm enables Quality Consultation in less time by use of copyrighted content library consisting of 3D Anatomy, Gesture driven Videos. A centralised Knowledge base of Latest Research, Clinical Tools, Medical Information at fingertips. Medcomm is also capable of running promotions which ultimately helps in the digital marketing of pharmaceutical companies.

For more information:

CONTENT STUDIO: Our content studio team is one of the best digital healthcare marketing consultants and creative agency in India. Our healthcare marketing experts collaborate with Doctors, Hospitals, and Healthcare Brands with expertise in Communication strategy, Program Design, Program Execution, KOL engagement. We tell stories leveraging media formats ranging from video production, animations & infographics that connect healthcare brands, doctors, patients, and caregivers. In a span of just 2 years, Eremedium Content Studio has emerged as the leading Medical Video production company in India with deep expertise in the production of 2D Videos and 3D Videos for Hospitals, Clinics and Leading Healthcare Brands.

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