Waiting area TV has been a new trend in the healthcare industry. These LED displays installed in waiting areas of outpatient departments (OPDs) in Hospital, Clinics and Nursing Homes serve the purpose of engaging the patients, demonstrating the products and procedures, increasing the medical awareness among the patients as well as serve as a branding platform. These new trends include the installation of devices like Medio and MedComm by ERemedium. This gives rise to a question that why is there a need for an extra expense added to the ongoing promotional processes.
The reason for the same lies in the medically proven fact that visual information stays much more than the information given through written or audio mode. Visual information is said to be more empowering and effective for humans. Hence, it has been proved that installing TV screens in waiting areas of hospitals, clinics, nursing homes, multispeciality clinics, single speciality clinics and dental clinics can lead to better output in product demonstration, educational videos for patients and patient testimonials. In the era of modernization, visual interaction is the most effective way of communicating ideas and leaving an imprint for a longer-term.
Medical waiting room TV is being used in dental waiting rooms, hospital waiting rooms, nursing home waiting area and clinic waiting areas. As suggested by 71% of marketers, video content marketing in medical waiting room TV can play a vital role in engaging the patients and retaining them while they wait for their appointment to Doctor.
Here are a few examples that will help in patient engagement while increasing patient awareness via waiting room TV:
ERemedium is India’s largest health literacy platform and leading provider of Waiting Area TV in India with a presence in over 3,000 centres and impacting 10 million patients monthly.
ERemedium works closely with over 10,000 Doctors to better engage and communicate with patients by creating 2D Videos and 3D Videos. Here are the ways through which we can help you to run a successful patient education and branding platform for medical waiting room tv by airing 2D and 3D Videos targeted towards Patients as well as Doctors.
MEDIO: Medio uses medical Waiting Area TV to increase patient satisfaction, ease waiting time, and promote health literacy at the moment of greatest impact. The Healthcare digital Marketing team also uses it to promote services, facilities, and latest updates to ensure patients feel a connection to your practice. Medio runs 2D and 3D patient education videos and empowers patients with healthy lifestyle videos, like nutrition and exercise, condition-specific videos, and much more while they are waiting to meet the Doctor. Content is approved by top medical associations and personalised to Doctor’s Speciality and Care Setting. There are facilities connecting with the real-time social media page of Hospital/Clinic/Nursing Home. The marketing team can also flash a dynamic message to create an immediate impact and connect with waiting patients.
For more information: https://eremedium.in/medio/
MEDCOMM: Touch Screen Signage embedded with 3D Gesture Driven Content personalised to Speciality and Care setting. Doctors can now communicate over 1,000 Conditions, Procedures, and Treatment Options with Patients in an unprecedented way. Medcomm enables Quality Consultation in less time by use of copyrighted content library consisting of 3D Anatomy, Gesture driven Videos. A centralised Knowledge base of Latest Research, Clinical Tools, Medical Information at fingertips. Medcomm is also capable of running promotions which ultimately helps in the digital marketing of pharmaceutical companies.
For more information: https://eremedium.in/medcomm/
CONTENT STUDIO: Our content studio team is one of the best digital healthcare marketing consultants and creative agency in India. Our healthcare marketing experts collaborate with Doctors, Hospitals, and Healthcare Brands with expertise in Communication strategy, Program Design, Program Execution, KOL engagement. We tell stories leveraging media formats ranging from video production, animations & infographics that connect healthcare brands, doctors, patients, and caregivers. In a span of just 2 years, Eremedium Content Studio has emerged as the leading Medical Video production company in India with deep expertise in the production of 2D Videos and 3D Videos for Hospitals, Clinics and Leading Healthcare Brands.
Our healthcare marketing samples are available at https://eremedium.in/studio